As Bathorium evolved its visual identity, the challenge became bridging the gap between legacy content and the newly developed brand packaging.
Existing product photography no longer reflected the updated look and feel of the brand, creating inconsistencies across digital and marketing assets. The goal of this project was to seamlessly integrate Bathorium’s newly rebranded packaging into existing photography while also expanding the visual library through AI-generated imagery.
I explored AI-assisted image generation to create entirely new product visuals featuring the rebranded packaging. By combining creative prompting, image refinement, and post-production editing, I developed fresh, elevated imagery that aligned with Bathorium’s updated visual direction while maintaining a premium and natural aesthetic.
Using the newly designed packaging assets developed in-house, I digitally incorporated updated product packaging into legacy photography to create cohesive, brand-aligned visuals without requiring full reshoots. This involved carefully retouching and compositing imagery to ensure lighting, perspective, texture, and realism remained consistent with the original photography.
A key focus of this work was preserving authenticity while modernizing the brand presence. Whether integrating new packaging into existing photography or generating entirely new visuals, attention was placed on maintaining realistic product representation, visual consistency, and alignment with Bathorium’s refreshed brand identity. The process prioritized efficiency while expanding the possibilities for scalable, high-quality marketing assets.
This project helped extend the lifespan of valuable legacy photography while quickly building a stronger library of rebrand-aligned visuals. By combining traditional retouching methods with emerging AI workflows, the final imagery supported a smoother transition into Bathorium’s new brand identity and provided flexible assets for future marketing and digital use.
